Resume
Work Experience
SEM Coordinator
Machobear Studios Inc · Contract Full-time
Mar 2023 - Present · 1 yr 9 mos
Vancouver, British Columbia, Canada · Hybrid
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Optimized paid digital campaigns across Meta Ads and Google Ads (Search, YouTube, and Display)
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Conducted and optimized SEO for the YouTube channels and websites to drive more traffic
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Worked collaboratively with developers to successfully implement tags and tracking on Google Tag Manager and Google Analytics
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Prepared and brainstormed ad assets, including images and videos, with graphic designers for use in Google Ads, Facebook Ads, and LinkedIn Ads.
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Conducted thorough A/B testing on an email marketing campaign to improve the click-through-rate to website.
Marketing Specialist
AdAmplify Corp. · Seasonal
Jun 2023 - Sep 2023 · 4 mos
Vancouver, British Columbia, Canada · Remote
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Successfully helped clients with launching short-term Facebook and Google Ads boost campaigns for seasonal sales (increased website orders by 30%)
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Utilized advanced attribution software to analyze audience behavior across all marketing channels, extracting valuable insights to inform and enhance the overall marketing strategy.
Junior SEO Specialist
CT21 Analytics · Contract Full-time
Mar 2022 - Sep 2022 · 7 mos
Vancouver, British Columbia, Canada · On-site
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Took part in keyword research, content creation, internal links strategy, website optimization, and competitor analysis for more than 20 companies in different industries.
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Built backlinks from business/ local citations, guest posts, and social media to drive traffic for clients.
Education
Bachelor of Business Administration
Specialized in Business Intelligent and Value Management
September 2021 - December 2024 · 3 years 6 months
British Columbia Institute of Technology
Marketing Management Diploma
Digital Marketing and Brand Strategy Option
September 2021 - December 2023 · 2 years
British Columbia Institute of Technology
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Gained strong skills in Economics, Business Strategy, Finance, Marketing, and Organizational Structure by analyzing and building real-world case studies.
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Developed technical expertise in data and business intelligence, including building data models, using Power Query for data cleaning, creating visualizations and dashboards in Power BI and Tableau, and extracting data with SQL.
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Built technical skills in Search Engine Optimization, Paid Media (Google Ads, Meta Ads, LinkedIn Ads), Social Media Management, and Email Marketing.
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Developed strong abilities in identifying target audiences, understanding the customer journey and consumer behavior, and managing customer relationships.
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Tech Stack: SEMrush, MOZ, Yoast SEO, Google Ads, Meta Ads Manager, MailChimp, Google Search Console, Google Tag Manager, Google Analytics
January 2024 - December 2024 · 1 year
British Columbia Institute of Technology
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Gained essential skills in creating engaging, user-friendly digital experiences through information architecture, UX research, interface design, prototyping, and usability testing.
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Learned to design, prototype, and test solutions for web, mobile, and other digital media, with an option to build a portfolio to showcase UI/UX design skills to employers and clients.
Non-Professional Experience
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Jun 2022 - Present · 2 yrs 6 mos
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Operated an Etsy shop selling pop-up greeting cards, paper models, wooden accessories, and crochet items, achieving and maintaining Star Seller status for over 12 months.
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Developed skills in producer relations, sourcing, shipping, product photography, managing customer inquiries, writing listing copy, and running Etsy ads.
Superprof · Contractor
Feb 2022 - Aug 2023 · 1 yr 7 mos
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Supported high school and college students in improving their math skills, helping them boost their academic performance and confidence.
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Tutored 10 students individually across various high school grades and college levels, tailoring guidance to each student’s unique learning needs.